Online Coaching for Men & Women 45+
I'm 72. Still competing. Still lifting heavy.
And I've helped 100+ people over 45 do the same.
Build real strength, lose stubborn fat and feel like yourself again with a programme built around what actually works for a body over 45.
3x Mr Universe • 1x Mr World • 3x Mr Europe • 40+ Years Coaching
BOB DAWSON
Real People. Real Results. All Over 45.

Dave - 49
"I have dropped fat and gained muscle i didn't know was possible. I couldn't have done it without Bob, his training and support has been brilliant"

Keith - 55
"My first show i didn't place. My second season under the watchful eye of Bob i won a UK title and was invited to a world championship where i finished 3rd. The guy is amazing"
How It Works
WHAT YOU GET
Personalised Training Plan (Delivered weekly via email)
Built around your fitness level, injuries, and lifestyle so you can train safely and consistently without feeling overwhelmed.
Simple Nutrition Strategy
A clear, structured approach to eating built around your lifestyle including realistic guidance on portions and food choices so you lose fat consistently without guesswork
Accountability & Coaching (WhatsApp access Mon–Fri)
You’re not left on your own. You’ll have ongoing support, check-ins, and guidance to keep you consistent and progressing every week.
Built for 45+
Every part of the program is designed to:
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Protect your joints
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Improve mobility
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Build strength safely
What Most Clients See in 12 Weeks
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10–20lbs of stubborn fat gone
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Noticeably stronger in the gym
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Moving better, fewer aches and pains
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A routine that actually fits their life
What Bob's Clients Say
“I hadn’t trained properly in years and honestly thought I was past it. Within the first few weeks, I felt stronger, had more energy, and the weight started coming off. I’ve now lost 16lbs and feel better than I did in my 40s.” - Mark, 52
“Every time I tried to get fit before, I’d either quit or get injured.This was completely different, simple, manageable, and it actually fit around my life. I finally feel in control of my fitness again.” - Sarah, 47
“I was sceptical at first because of my age and old injuries. Everything was adapted for me, and I never felt pushed beyond what I could handle. Now I’m stronger, lighter, and pain-free.” - James, 58
Is This Right For You?
✅ THIS PROGRAM IS FOR YOU IF:
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You’re 45+ and feel out of shape or stuck
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You’ve tried diets or fitness plans before but couldn’t stay consistent
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You want to lose fat and rebuild strength without extreme training
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You’re worried about injuries or pushing too hard
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You want structure, accountability, and a clear plan
❌ THIS IS NOT FOR YOU IF:
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You’re looking for a quick fix or instant results
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You’re not willing to follow a structured plan
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You prefer extreme diets or intense daily workouts
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You’re not ready to commit to real, long-term change
Meet Your Coach
BOB'S BODYBUILDING RECORD
40+
40+ YEARS
OF FITNESS EXPERIENCE
20+
11
3
OVER 20
COMPETITION
PLACINGS
11 TIMES
PLACED 1ST
3 TIMES
MR. EUROPE
3
3 TIMES
MR. UNIVERSE CHAMPION
1
1 TIME
MR. WORLD CHAMPION

